Same Watch, Two Different Prices

You’ve found the perfect watch for your collection, one that you’ve been eyeing for a while now.  You found the retail location close to you that you’d like to buy from and you make the purchase.  But what happens as soon as you leave the store?  The brand new watch you just bought that you were so excited to get has now dropped in value instantly, the second you leave the store.

Watches act in a similar way as cars do when you drive them off the lot.  Instant depreciation.

The solution?  The secondary market.

The Omega watches shown below are the exact same.  The only difference is the price you’re paying.  One watch costs about $15,000 brand new from a boutique, while the other costs thousands less.

There are of course exceptions to this for some models within the higher end brands such as Rolex, Audemars Piguet, and Patek Philippe where buying from a retail boutique makes sense, but do you have the relationship to get the allocation?  How much time are you willing to wait?

This is again where the secondary market comes into play.  Watches that you may wait one to five years for from an authorized dealer are readily available on the secondary market as well.

When you’re looking for your next timepiece, you’d be surprised what the secondary market will bear.